Driven Mobile App:
2022-present
DRIVEN is dedicated to supporting the growth of small businesses throughout Canada by providing the necessary financial assistance. The forthcoming mobile app, in its ultimate form, aims to enhance the current web interface. In addition to securing pre-approval for credit and obtaining loans, our customers will have the ability to meticulously monitor the status of their loans. For small business proprietors, loans are akin to typical expenses such as rent, payroll, and energy costs. Having the ability to forecast upcoming financial commitments over the next few days holds significant value for them.
Small business owners.
Who makes up this group? To answer that and define detailed personas, I proposed running a workshop with the Product team. Using customer data, we identified four distinct personas to clarify customers’ needs and pain points. We then created user journeys focused on specific mobile app use cases.
Journey map
User interview results
Exploration
We created sketches, paper prototypes, and conducted tests to develop potential solutions for our customers.
Solution
The first version of the app targeted existing loan holders. We prioritized features that let them monitor loan activity, see their next payment date, and complete new loan applications quickly and easily.
App launch.
Opening the app prompts users with face ID on sign-in and brings them directly to their Available Credit and Loan Activity.
Loan request and management
In the app, customers are able to easily apply for a loan and track existing loans and upcoming payments. This is particularly useful as they can plan their expenses ahead of time and make sure payments won’t be missed.